ASU Online Resource Offers Latest in Business Information

Knowledge@W. P. Carey, an online business publication with a searchable business knowledge database, was launched May 11 at http://knowledge.wpcarey.asu.edu. The publication, from the W. P. Carey School of Business at Arizona State University, brings the research-based insights of the school's faculty to readers in the language of the boardroom, the office, and the marketplace.

The newsletter is e-mailed free to subscribers, and is in partnership with Knowledge@Wharton, which is distributed via e-mail worldwide from The Wharton School at the University of Pennsylvania. Knowledge@W. P. Carey will publish online once in May, June, and July and will ramp up to a biweekly publication schedule beginning in August. Editorial work is coordinated by the L. William Seidman Research Institute, under the direction of Dennis Hoffman. Elizabeth Farquhar is managing editor, Nancy Maneely is copy editor, and Angela Phillips is research assistant.

Based on deep research and insight, the newsletter features stories of immediate applicability for businesspeople in a nonacademic, readable format. Other stories utilize faculty experts to analyze current business news, report on speakers and conferences, and review business books. The Knowledge@W. P. Carey search engine accesses a database of additional stories and research reports.

Corporate sponsors for the site include APS, State Farm Insurance, and Pepsi.

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